Kia Places First in J.D. Power Initial Quality Study
Kia is a brand that’s been on the rise for the past several years and now its true value is coming to fruition. The J.D. Power Initial Quality Study aims to find the best brands on the market by surveying owners to discover the rate of problems. In general, a lower score means higher quality. Kia stole the show, beating out high-end luxury brands, to take first place in the 2016 Initial Quality Study.
The J.D. Power Initial Quality Study results are based on more than 80,000 responses from owners of 2016 model-year vehicles. Owners were surveyed after 90 days of ownership through a 233-question questionnaire broken into eight categories. Drivers were encouraged to provide information and report problems regarding their vehicles in an effort to drive further improvement and innovation.
The eight categories include the exterior, driving experience, features, infotainment, seats, climate control system, interior, and powertrain.
The Initial Quality Study has been performed every year for 30 years. 2016 is the first time that a non-luxury brand has taken the top spot in the industry in 27 years, making Kia a true wonder to behold. The South Korean brand scored just 83 problems per 100 vehicles, knocking Porsche down to the second spot with 84 problems per 100 vehicles. Other brands in in the study include Infiniti, 103 problems, Lexus, 96 problems, and BMW, 94 problems.
Kia’s score of 83 problems per 100 vehicles places it well ahead of the industry average of 105 problems. The South Korean brand’s success has been fast paced. In 2010, Kia ranked 25th. By 2013, it had moved up to 10th. In 2015, it took the runner-up spot. Now, it sits at the top of the mountain.
In addition to taking first place in the J.D. Power Initial Quality Study, the Kia Soul also earned the top spot in the Compact MPV segment. The Kia Sportage topped the competition in the Small SUV segment as well.
We’re pumped to have such an odd-defying brand at The Duell’s Evansville Kia!